SPECIAL PROJECTS
customer experience STRATEGY FOR BANANA REPUBLIC
Research and design project as part of Banana Republic’s brand-wide initative to enhance the overall customer experience. Used Consumer Insights studies and market research to understand current challenges and opportunities to focus on and solve from a global store design perspective. Graphic digital presentation slides were created to summarize and convey fresh solutions and proposals that aligned with brand identity and values. Select proposals were integrated into new Re-Public store design concept.
PRESENTATION EXCERPTS
APPLIED SOLUTIONS
professional trade show exhibit
Designed, developed, and oversaw installation of exhibit for Wood Designs, LLC at the 2008 Global Shop trade show in Chicago, IL. The exhibit was used to launch Wood Designs, LLC’s rebranding and emphasize the core values of quality, outstanding service, and innovation. The design goal was to showcase Wood Designs’ evolved brand identity from custom wood millwork expert to multi-faceted custom retail fixture expert, enticing customers to think of the company beyond just their wood capabilities. Traditional and modern forms, materials, and finishes were combined to create a landmark destination that attracts from every angle.
